30 years of experience in Facilities Management and operations, with a focus on advanced spaces smart buildings. Boaz Co-Founded Michlol Solutions LTD in 1999 and grew it organically into Israel's leading Facility Management company, acquired by Electra in 2018 (51%). The establishment of Appgrade was a natural next step aimed at further enhancing the innovative capabilities of Michlol. Boaz serves as a Facility Management expert focusing on innovation, and a strong partnership with customers, considering their current and future needs.

30 years of experience in Facilities Management with a focus on service and operations. Michal Co-Founded Michlol Solutions LTD in 1999 and grew it organically into Israel's leading Facility Management company, acquired by Electra in 2018 (51%). Michal has been the CEO of Michlol for over 20 years and brings versatile managerial experience and an innovative approach to customer service. Michal proudly promotes the empowerment of women at work and beyond.

20 years of experience leading complex CRM projects in innovative technological environments with multinational organizations. Vered is responsible for all product management aspects, including integration of development with customer needs, ensuring execution of the company’s technological vision. Along with extensive product management experience, Vered brings team spirit and a strong customer service orientation to the role of CPO.

25 years as a Senior Officer in the IDF (Lieutenant Colonel). Experienced in management of large and complex operations (e.g., resources, infrastructure, personnel, and integrative programs), and End-to-end management of autonomous IDF communications operational units, including development & design, implementation and follow up. Smadar brings her vast experience in management and operations of complex organizations to the role of COO.

20 years of experience in IT projects through various roles, ranging from code writing to project management and leadership of development teams, to solution architecture at Microsoft. As CIO, Yaniv brings a deep understanding of Microsoft Power Platform elements and Azure services to the architectural design of an ever-changing application, while using innovative technology to tackle complex challenges.

15 years of experience with application, customization and custom code development. As CTO, Keren provides hands-on architectural design services for MS environments, and builds high-end developments with performance improvement. Keren’s approach is collaborative, promoting knowledge sharing, and fostering continuous improvements of our products and technological capabilities.

Or has a Master’s Degree in Industrial management and many years of experience managing and implementing technological projects, as well as leading Customer Success and BI teams. Or’s expertise is Data Exploration. As part of his new role, he is managing the Customer Success team and the BI product in the organization.